The 'Management of international companies' course explores the logic and criticisms related to the International Business of companies operating in today's globalized contexts. After a brief introduction on the macroeconomic dynamics that impact international markets, the course focuses on the analysis of the progressive loss by companies, especially the larger ones, of their national identity and the search for continuous maximization of the opportunities created by the market global.
Companies, today more than ever, have greater ease of relocating the activities of the value chain in different parts of the world; this entails a greater aptitude for seizing new opportunities for value creation, but also greater attention to issues of governance and management of intercultural barriers. Therefore, after having explained the reasons that drive the internationalization process, the course sets itself the objective of: illustrating the problems that arise at the various stages of international development; identifies the key variables that condition it and, last but not least, identifies the various methods and tools through which the internationalization process unfolds. At the end of the course students will be able to:
1) Knowing and interpreting the logic and actions of the actors in the international context;
2) Know and discuss the basic elements inherent in the international development process;
3) Know and apply the basic tools for analyzing the country's attractiveness to support managerial decisions;
4) Analyze the competitiveness of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the markets themselves.
Companies, today more than ever, have greater ease of relocating the activities of the value chain in different parts of the world; this entails a greater aptitude for seizing new opportunities for value creation, but also greater attention to issues of governance and management of intercultural barriers. Therefore, after having explained the reasons that drive the internationalization process, the course sets itself the objective of: illustrating the problems that arise at the various stages of international development; identifies the key variables that condition it and, last but not least, identifies the various methods and tools through which the internationalization process unfolds. At the end of the course students will be able to:
1) Knowing and interpreting the logic and actions of the actors in the international context;
2) Know and discuss the basic elements inherent in the international development process;
3) Know and apply the basic tools for analyzing the country's attractiveness to support managerial decisions;
4) Analyze the competitiveness of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the markets themselves.
teacher profile teaching materials
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO
Programme
1. Globalization of the markets and Global value Chains2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
Core Documentation
First part: Macroeconomics for the international business1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Type of delivery of the course
1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work ChallengeAttendance
Attendance at lessons is recommended but not mandatoryType of evaluation
The exam is held orally. The assessment of the PW for the students is an integral part of the final grade. teacher profile teaching materials
Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO