The aim of the teaching is to provide students with the basics to inform, tell, describe facts and events on social platforms and websites.
The teaching aims to provide students with a general understanding of some of the most complex and problematic, and at the same time also the most widespread, procedures through which multiple practices of communication in the hyper-iconic, digital and social era unfold.
Social media management and storytelling exercises will be carried out during the course
The teaching aims to provide students with a general understanding of some of the most complex and problematic, and at the same time also the most widespread, procedures through which multiple practices of communication in the hyper-iconic, digital and social era unfold.
Social media management and storytelling exercises will be carried out during the course
teacher profile teaching materials
- A. Bisogno, THE INVADING TV. THE REALITY OF PAIN FROM VERMICINO IN AVETRANA, Carocci, 2015
- A. Bisogno, THE STORY ON TV. IMAGE AND COLLECTIVE MEMORY, Carocci, 2011
Programme
The course aims to provide notions and theoretical tools to promote content in the digital age. The storytelling is the fulcrum of the communication process but telling requires effective and captivating methods and strategies, able to attract the attention and interest of the interlocutors from the point of view of that "sharing" that allows you to share products, emotions, hypertexts, experiences. The course also aims to provide a general understanding of some of the most complex and problematic procedures, and at the same time also the most widespread, through which multiple communication practices unfold in the hypericonic, digital and social era.Core Documentation
- G. Celata, A. Marinelli CONNECTING TELEVISION. TELEVISION IN THE TIME OF THE INTERNET, Guerini Associati, 2012- A. Bisogno, THE INVADING TV. THE REALITY OF PAIN FROM VERMICINO IN AVETRANA, Carocci, 2015
- A. Bisogno, THE STORY ON TV. IMAGE AND COLLECTIVE MEMORY, Carocci, 2011
Type of delivery of the course
The exam will take place face to face and will be oral.Type of evaluation
The exam will take place face to face and will be oral.