20705170 - Political Communication

The course aims to provide students with the knowledge and critical tools to understand the changes taking place in the models and forms of participation in the modern public arena, resulting from the increasingly close interaction between the political system and its actors on the one hand and the media and communication system on the other. Part of the course is devoted to the study of iconographic, aesthetic and symbolic propaganda materials and the development of the critical skills necessary for their analysis and contextualisation.
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Mutuazione: 20705170 COMUNICAZIONE POLITICA in Cinema, televisione e produzione multimediale LM-65 N0 NOVELLI EDOARDO


The first part of the course is dedicated to the transformations taking place within the modern public and political scene and to the most relevant theoretical contributions in political communication. The main areas of transformation of Italian political communication and its actors and the evolution of electoral campaigns will be examined.
The second part, dedicated to visual politics, analyzes the history and evolution of political graphics and aesthetic codes of Italian political propaganda from 1945 to today and the contacts and influences with the main artistic currents. This part includes the analysis and study of new aesthetics related to the spread of digital communication and the use of social networks.
An integral part of the course is the viewing and analysis of a wide range of original audiovisual propaganda materials such as films, commercials, television programs, posters, and web cards, which constitute teaching materials and the subject of examination.
In the case of electoral campaigns during the teaching period, it is possible to activate their monitoring by involving the students actively and directly.

Core Documentation

- E. Novelli, Le campagne elettorali in Italia, Laterza, Roma 2018.
- E. Novelli. I Manifesti Politici, Carocci, Roma 2021, forthcoming, available from October 2021
- P. Gribaudo, I partiti digitali, Il Mulino 2020

Participation in the "Laboratory for the design and analysis of platforms and digital archives", if not registered in the curriculum as "external activities" (equivalent to 3 CFU), exempts from Gerbaudo's book.

* The following websites and Tv programmes contain materials and documents illustrated in class and have to be considered audiovisual supports of the course:
– www.politicaltalkshow.it
– “Mi consenta” La Grande Storia, Rai Tre: https://www.raiplay.it/video/2010/07/Mi-consenta---I-politici-e-la-Tv---La-Grande-Storia-7ed9b459-9b06-41c5-8fd4-0bd9a3f997f3.html

Type of delivery of the course

Frontal teaching and classroom analysis of audiovisual materials

Type of evaluation

The exam includes an oral test, aimed at assessing the knowledge of the program and the exam texts and the acquisition of theoretical and critical skills.